We ask ourselves why in today’s modern world, there are still conflicts between the formal “you” and the informal “you” in the German language, whereas in the English language, the world language, this question never arises.

Surely this question is not easy to answer. Both forms of address have their advantages as well as disadvantages.

What used to be once regarded as the standard, when it comes to addressing your superior, is no longer a fixed rule today. More and more companies work with the informal “you” as a form of address. For example, also eves_.

One of the advantages for using the informal “you” (Duzen) is that the hierarchy appears flatter thereby leading to more openness in the company culture. It also helps in creating the feeling of trust and togetherness at a faster pace among new employees. All in all, this promotes a sense of community and can lead to better work results.

However, the lack of distance in one situation or another can make a respectful interaction difficult and therefore be more of a disadvantage.

This is exactly where the conflict of finding a balance arises.

A clear approach in the form of address then simplifies communication. In accordance with the motto “All or none”! Otherwise this can lead to an unbalanced situation in which conflicts can arise more quickly.

In a nutshell, it is not easy to find the clear advantages and disadvantages of the different forms of address, because there is always a BUT.

However, to sum up, one can say that each enterprise must decide for itself what it considers to be better principle.  We at eves_ prefer the usage of the informal “you”, because we believe that the feeling of togetherness comes automatically when everyone communicates at eye level on an equal basis.

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